Black Friday & Cyber Monday 2021 - Terms & Conditions

Participants agree to be bound by these terms and conditions.
Any information or instructions published by the Promoter about the Promotion at form part of the Terms and Conditions.

I. The Promoter

Tobii Tech AB, Karlsrovägen 2D, 182 53 Danderyd, Sweden

II. Promotion Period

  1. The Promotion Period may vary between the different Participating Retailers but will commence on a general level at 17:00 CET on 25th November 2021 for the Participating Retailers listed and defined below. The Promotion will continue for all Participating Retailers until 09:00 CET on 30th November 2021 (the “Promotion Period”) or while supplies last.
  2. For the specific Promotion Period for the different Participating Retailers please go the dates listed in IV. Offer.

III. Eligibility

  1. This promotion is valid in the Regions (listed below) only with additional limitation for CRIMEA AND SEBASTOPOL, CUBA, DAESH, IRAN, IRAQ, NORTH KOREA, SOUTH SUDAN, SUDAN, SYRIA.
  2. This Promotion is not valid in conjunction with any other offer or discount.
    The promotional code “bfcm2021” needs to be applied during the purchase.
  3. Participants must be aged 18 or over (“Participant” or “you”).
  4. The customer is responsible for any applicable sales tax.
  5. Employees, agents and any group company of the Promoter, and anyone professionally connected to this Promotion, are not eligible to enter.
  6. The Promotion is only available to end users (e.g. not to any business or reseller).
  7. Participants may submit a maximum of three (1) Claim per Promotion Product purchased, and a maximum of one (1) Claim during the Promotion Period.
  8. The Product is subject to availability, quantities are limited.

IV. Offer

Participants who purchase a new (i.e. not second hand) Tobii Eye Tracker in the list below (each a “Promotion Product”) from a participating retailer included in the list below (each a “Participating Retailer”) within the Promotion Period using the promotional code bfcm2021” will be entitled to claim a Promotion Product with a 15% discount on the unit SRP and to claim a Ubisoft game key (“Reward Code”) which can be used to redeem one (1) free licensed digital copy of Far Cry 6® (PC) Standard Edition (the “Content”):

  • Black Friday – Participating Retailers and Specific Promotion Periods:
  • Participating RetailerParticipating RegionStart DateEnd Date*
    gaming.tobii.comNorth America (NCSA)
    Europe and Asia (EMEA)
    17:00 CET
    09:00 CET
    Newgen DistributionNordics (EMEA)2021-11-262021-11-29
    Alltron AGSwitzerland (EMEA)2021-11-262021-11-29

    *or while supplies last

    Participating Product(s):
    Tobii Eye Tracker 5

  • The Reward Codes are regional locked, determined by your delivery location!

V. How to claim

  1. To claim, Participants must do the following (a “Claim”):
    1. At  purchase a new Promotion Product using the coupon code “bfcm2021” during the Promotion Period. Or purchase a new Promotion Product from the other Participating Retailer during their Promotion Period.
    2. Make sure to have the latest version of the Tobii (Experience) application. If you don’t have it installed yet, check which one you need here.
    3. Within 6 hours after installation click on the blue button link in the Tobii application that says “Free game key” or the big banner that says “You have a game key”.
    4. Register or login to
    5. Click on your account name up in the right corner, then My Games.
    6. You will now see a card of the game you’re eligible for. Flip over a card and once you have clicked “Confirm” you will see your game key for a free licensed digital copy of your bundle’s game.
      You have (4) two weeks from the date of receiving the first notification about your first key to collect it in the Tobii app. Once you have your game key you must activate it before 31th of January 2022!
    7. If you need any assistance concerning the promotion in general please contact Promoter directly at [email protected] or submit a request at
  2. The redeem process on Ubisoft Connect is as follow:
    1. Launch Ubisoft Connect for PC, or download it from
    2. Login to your Ubisoft account, or create a new one if you do not have one.
    3. Click the menu in the top left corner of the application.
    4. Click “Activate a key”.
    5. Enter your activation key in the input field ensuring you follow the instructions outlined on the page.
    6. Your game will be accessible in your GAMES library, where you can download, patch and launch it.
    7. The approximate size of the Download game file is 60GB.
    8. If you experience a technical problem, we kindly ask you to review the Terms and Conditions of this offer before contacting Ubisoft Technical Support to the following address:
  3. The Reward Code is non-transferable, not available for resell and there is no cash alternative. In the event of unforeseen circumstances the Promoter may substitute a reward of equal or greater value for the Reward Code.
    The Reward Code must be activated within 30 days from purchase, but no later than 31th of January 2022.
  4. If a Claim is deemed to have not been submitted correctly, you will be notified via email and offered the opportunity to provide the required information within seven (7) days. If no response is received within seven (7) days of the email, then the Claim shall be marked as invalid and you will no longer be eligible to receive a Reward Code.
  5. Claims that are incomplete or damaged will be deemed invalid. No responsibility is accepted by the Promoter for lost, delayed or damaged data which occurs during any communication or transmission of Claims.
  6. The Promoter reserves the right at its absolute discretion to disqualify Claims which it considers do not comply with these Terms and Conditions.
  7. Purchase of a Promotion Product after the expiry of the Promotion Period will not be eligible for this Promotion. Any Reward Code activated after the expiry of the Redemption Period will not be accepted.
  8. If you return your Promotion Product and you received already your reward code,  you must return both or you would be invoiced 59.99€/59.99$ for the game. The Promoter reserves the right to check with any Participating Retailer whether a Promotion Product has been returned and, by submitting a Claim, you provide consent for the Promoter to do so.
  9. Game legal lines: © 2021 Ubisoft Entertainment. All Rights Reserved. Far Cry 6, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Terms and Conditions Apply. PC Digital Download only.